Measures to Promote High-Quality Development of Business Economy in Chaoyang District 

Table of Contents & Introduction

These measures are formulated to boost high-quality economic development in Chaoyang District’s business sector, attract regional headquarters of multinational corporations, solidify its role as the flagship zone for Beijing’s international consumption center city initiative, strengthen foreign investment attraction and utilization, and elevate the standard of consumer services.

1. Targets

These measures apply to regional headquarters of multinational corporations, as well as enterprises and social organizations operating in retail, wholesale, leasing and business services, export-oriented economies, and consumer services.

2. Initiatives

• Headquarters economy
• Retail
• Wholesale
• Leasing and business services
• Export-oriented economy
• Consumer services

01 Headquarters Economy

Incentives for headquarters enterprises

Regional headquarters enterprise of multinational corporations with paid-in registered capital reaching a certain scale (as certified by Beijing Municipal Commerce Bureau) may receive rewards of up to RMB 30 million, disbursed over three years at ratios of 40%, 30%, and 30%.

Paid-in registered capital exceeding USD 100 million: RMB 30 million

Paid-in registered capital reaching USD 50 million–100 million: RMB 20 million

Paid-in registered capital reaching USD 10 million–50 million: RMB 10 million

2. For regional headquarters of multinational corporations that have received awards in 2023 or 2024 for newly obtaining recognition, being newly established, or achieving sustained and stable development, continuous support will be provided in accordance with the “Headquarters Settlement Incentive” policy provisions in the Measures to Promote High-Quality Development of Business Economy in Chaoyang District for that year.

Contact: 010-65099575

02 Retail

Retail Incentives

(I) Incentives for capacity upgrading of retail enterprises

Retail enterprises whose sales in the previous year reach a certain scale for the first time will be eligible for a reward of up to RMB 5 million.
Sub-sectors:

General retail; automobiles and accessories; pharmaceuticals and medical equipment; catering; petroleum and related products; hardware, building materials, and home furnishing; textiles, clothing, and daily necessities; food, beverages, and tobacco products; cultural and sports goods and equipment; home appliances and electronic products.

(II) Retail growth incentives

Retail enterprises that achieve sales of RMB 500 million (inclusive) or more in the previous year and register a year-on-year growth rate exceeding 5% will be eligible for a reward of up to RMB 800,000.

Sub-sectors:

General retail; automobiles and accessories; pharmaceuticals and medical equipment; catering; petroleum and related products; hardware, building materials, and home furnishing; textiles, clothing, and daily necessities; food, beverages, and tobacco products; cultural and sports goods and equipment; home appliances and electronic products.

(III) Promoting consumption upgrade and development

Chaoyang District will make every effort to optimize and expand supply, unleash consumption potential, issue special vouchers to stimulate spending in key sectors such as retail and catering, and explore issuing other types of consumption vouchers.

Contact: 010-65090679

Special incentives for internet retail enterprises

(I) Incentives for capacity upgrading of internet retail enterprises

Internet retail enterprises whose sales in the previous year reach a certain scale for the first time or retail enterprises with an online sales share of no less than 50% will be eligible for a reward of up to RMB 20 million.

(II) Growth incentives for internet retail enterprises

Internet retail enterprises or retail enterprises with an online sales share of no less than 50% that achieve sales of RMB 500 million (inclusive) or more in the previous year and register a year-on-year growth rate exceeding 5% will be eligible for a reward of up to RMB 3 million.

Contact: 010-65090679

Incentives for high-profile launch economy

(I) Supporting the clustering of high-profile first stores

Rewards will be provided to operational enterprises of the brand’s first-in-market stores and flagship stores. A reward of RMB 1 million will be given for first-in-Asia (or higher-level regional) stores; RMB 500,000 for first-in-China stores; and RMB 200,000 for first-in-Beijing stores and flagship stores.

(II) Encouraging hosting high-quality first-time product launches, shows, and exhibitions

Chaoyang District encourages influential fashion institutions, renowned brands, designer brands, high-end bespoke brands, and trendy national brands to launch new products first in Chaoyang, organize fashion shows, and hold exhibitions. Eligible event organizers will receive financial support of up to RMB 1 million.

Contact: 010-65090677

Support for business district renovations

(I) Supporting business district renovations

Chaoyang District supports enterprises in renovating business districts and distinctive commercial blocks with a focus on consumption upgrading and environmental enhancement. Financial support will be provided, covering up to 30% of the verified actual investment, disbursed over three years at ratios of 40%, 30%, and 30%. The total support will not exceed RMB 30 million per project.

(II) Supporting traditional mall renovations

Chaoyang District supports the renovation and upgrading of traditional malls by providing financial support that covers up to 30% of the verified actual investment, disbursed over three years at ratios of 40%, 30%, and 30%. The total support will not exceed RMB 15 million per project.