Part 1 Sports and Fitness Venues

Bird's Nest
As the venue for the opening and closing ceremonies of the Beijing 2008 Olympic Games and the Beijing 2022 Winter Olympic and Paralympic Games, the Bird's Nest, also known as the National Stadium, was reopened to the public in May 2022. You can visit the main stage area to learn about the futuristic technologies used to support the opening and closing ceremonies and explore the audience area to experience the culture of the two Olympics Games. In the highest area of the Bird's Nest, you can have a bird's eye view of it to appreciate the beauty of the steel structure. In the evening, the top of the Bird's Nest will have special charms when the lights are all on.
BIG Olympic Park 1314
BIG Olympic Park 1314 is located in the Beijing International Sports Industrial Park on the south side of the National Olympic Sports Center in Chaoyang District. With an area of about 70,000 square meters, it faces the National Olympic Sports Center to the north and the central axis of Beijing to the west. The Park, as the venue that witnessed the Beijing 2008 Olympic Games and the Beijing 2022 Winter Olympic Games and a platform that shoulders glorious historical missions, has deep-rooted genes of the two Olympics Games. Taking sports as its theme, the Park has several theme-specific functional areas, a recreational area, a landscape area, and a resting area, as well as an experience area. It provides visitors with sports consumption, immersive experience, and other activities to meet their consumption needs. The Park is a new trendy landmark of sports and culture in the core area of the city and an Internet-famous site featuring the heritage of the two Olympics Games. In the four main functional areas named "Cool", "Energy", "Sharing" and "Joy" of BIG Olympic Park 1314, theme-specific experience scenarios are created. Visitors to these exquisitely-designed sports venues can practice more sports skills, fully enjoy their youth, and feel the joy of sports.


Equuleus International Riding Club
Located in the central villa area near the Chaobai River in Chaoyang District, Equuleus International Riding Club enjoys convenient transportation and beautiful scenery, and it has won the title of Top Ten Sports Tourism Destinations in Beijing. As a discovery center of equestrian lifestyle integrating nature, fashion, leisure, and cultural activities, it has attracted many stars and Internet celebrities who experienced riding and took photos here, and some international brands also carry out business activities here. Every September, the Beijing International Equestrian Culture Week is held here as a Quality Sports Tourism Project in Beijing, with the number of riders and spectators ranking first among domestic equestrian events. Welcome to Equuleus with your friends and family to enjoy the races!
Part 2 Reading Space
Sweet Town
Sweet Town is located in Beihuaji Industrial Park. The purpose of Sweet Town is always to read toward a bright future, and to enhance readers' spiritual world with beautiful space, wise words, and high-quality culture. It promotes the innovative development of bookstores through the multi-format business model of creating public cultural space, providing cultural products, and integrating cultural resources. With a modern design style and a warm and comfortable environment, the library integrates reading, friends-making, book-borrowing, speech-giving, exhibiting, releasing, and other functions. Sweet Town has a total collection of more than 40,000 books, covering various categories, and selects cultural and creative products with intellectual enlightenment functions, creating a comprehensive cultural and aesthetic space for readers.


Xinhua Bookstore Pet-themed Bookstore
Xinhua Bookstore Pet-themed Bookstore is located in Chaoyang District. Since the pet-themed bookstore opened in Beijing, the warm and comfortable reading environment and all kinds of lazy and lovely kittens in the bookstore have attracted many pet lovers to visit and look forward to communicating with the cat clerk. The bookstore not only offers a wide range of pet-themed books and cultural and creative products but also sets up a comfortable cat-petting area, a pet photography studio, and other service modules so that you can enjoy the tranquility while reading with a kitten in your arms in a leisure environment. The immersive interactive experience breaks the service mode of traditional bookstores, refreshes the comprehensive experience of readers' cultural consumption, and revitalizes Xinhua Bookstore's cultural services.
Part 3 New Consumption Scenarios
Five Cats Recreation Mall
Five Cats Recreation Mall, located on Pingfang Road in Chaoyang District, is an immersive recreational venue that integrates the offline social and recreational complex and the metaverse community. Breaking away from the functional space dominated by shopping, the mall has become a diversified trend-gathering spot featuring immersive live-action games, designer toys, rooftop bars, and Internet-famous restaurants. The mall provides fashionable and recreational items such as dress-up selfie-taking, video games, and costume customization, as well as many Internet-famous foods. It has become a new photogenic spot popular among the post-95s.

Part 4 Culture and Art

National Museum of Modern Chinese Literature
Located at No. 45, Wenxueguan Road, Chaoyang District, the National Museum of Modern Chinese Literature is the largest literature museum in the world, with a gross floor area of over 30,000 square meters. The museum features a courtyard symmetrically arranged along the central axis, with the architectural style of gardens in the south of the Yangtze River. There are statues of 13 literature masters, including Lu Xun, Lao She, and Guo Moruo, standing in greenery. As the first literature museum in China, the museum was established at the initiative of noted writer Ba Jin. It has a collection of more than 600,000 pieces of manuscripts and letters by famous writers, and over 100 libraries containing the works of Ba Jin, Bing Xin, Tang Tao, and Ding Ling. It is a national cultural unit integrating the museum, archives, and literary studies, displaying the development of modern and contemporary Chinese literature and the literary achievements of important writers and schools. It is the base for modern and contemporary literary studies. In the National Museum of Modern Chinese Literature, you can learn about the history of modern and contemporary Chinese literature with great achievements, and enjoy a wonderful and touching literary journey.
Reignwood Theatre
Reignwood Theatre, located at No. 8, Yong'an Dongli, Jianguomenwai Street, Chaoyang District, is a brilliant art palace on East Chang'an Avenue shared by top artists and distinguished celebrities. Designed by a well-known Italian company, the theater boasts 1,200 square meters of European-style architecture and international top-class equipment, as well as a unique multi-functional scene conversion system, which enables a flexible real-time switching among the theater, banquet, and dance venue modes to meet the needs of various symphony, ballet, concert, opera, and drama events. In addition, the theater provides a venue for conferences, banquets, ceremonies, exhibitions, and other types of activities.

Part 5 Neighborhoods, Parks, and Night-time Economy

Panjiayuan Flea Market
Located at No. 18, Huaweili, Panjiayuan Road, Chaoyang District, Panjiayuan Flea Market was established by itself in 1992. After 30 years of development, it has become a traditional Chinese handicrafts and artwork market renowned both inside and outside China and a synonym for Chinese antique artwork trading. In recent years, the market has been engaged in the new economy integrating culture, commerce, and tourism. It combines the current trend with traditional culture, and organizes innovative cultural events every year, including the intangible cultural heritage festival, Hanfu experience activities, the Shanxing fair, and the cultural night fair, to create an immersive shopping experience. It has built gift shops of the industrial style and introduced the Xiangpanpan Food Center, achieving multi-format integrated development. Today, Panjiayuan has gone beyond the collection community to provide an ideal place for public recreation and consumption.
Horwath Garden
Located in the Cuigezhuang Area, Chaoyang District, Horwath Garden boasts an ecological farm of 50,000 square meters, a huge outdoor lawn square of over 6,000 square meters, two green and low-carbon buildings, a romantic pink tennis court, a self-service campground, an ecological fish pond, as well as global delicacies and original designer brand studios. It features scenarios of a new lifestyle integrating green and low-carbon development and international cultures. The vast green space, lake view, and cultural landscape architecture jointly contribute to a natural aesthetic experience, giving visitors the pleasure of dancing barefoot on the grassland and fishing in the fish pond for only five yuan.
