Recently, Beijing Daoxiangcun Foodstuff Co., Ltd. (Beijing Daoxiangcun) opened a new pilot store themed on the 24 solar terms on Chaowai Market Street in Chaoyang District, attracting numerous consumers, particularly during the first three days after the opening ceremony. A variety of new consumption ideas have captured the attention of and exceeded the expectations of consumers, including the changed decoration inside the store, innovative special pastries, and renewed products of classic ones.

Delicious and interesting pastries in the 24 Solar Terms Store.

In addition to the traditional and classic pastries of the pilot store, this new pilot store also sells fried pastries, which are newly-added. It shows a strong sense of ritual through the magnolia crispy cakes and lotus crispy cakes for spring and summer, and through the cakes printed with the words "春分" (Spring Equinox).

With red walls, golden tiles, and stars, the decoration in the store features a strong Beijing style.

Under a starry pattern ceiling, consumers can enjoy the beauty of the four seasons. By a small bridge, magnolia trees are blooming on the wall. The store displays the warm scenery of spring. Located in the capital city of China, the store embodies a strong Beijing style. Through the molds for spring-related pastries in the showcase, we can see "春分" (Spring Equinox) themed pastry with the pattern of fish breaking the ice and "惊蛰" (the Waking of Insects) themed pastry with orioles surrounded by peach blossoms.

The innovative upgrade of the time-honored brand stimulates consumption vitality.

The new pilot store of Beijing Daoxiangcun, a time-honored Chinese brand, focuses on the theme of 24 solar terms to combine traditional culture with modern fashion. It carries forward traditional culture and exhibits cultural confidence. It presents a new image and new development of a time-honored brand driven by diversified innovation, thus attracting more and more younger consumers.

(Source: WeChat Official Account of Chaoyang District Bureau of Commerce)