To promote the economy, Panjiayuan Market (hereinafter referred to as “Panjiayuan”) is constantly innovating its operating strategies, and focusing on adjusting and optimizing business models while collaborating with more IPs and introducing new retail models that are unique and diverse. These efforts aim to attract more young customers to Panjiayuan and boost the consumption. Recently, Panjiayuan and the New Bridge Fair teamed up twice to organize the 4th New Bridge Used Book Fair and the 2nd New Bridge Folk Craft Fair, which have sparked a new round of visiting craze.

New Bridge Fair has a keen understanding of the cultural identity and consumer behavior of young customers. To ensure an enjoyable shopping experience for visitors, it has carefully selected over 450 exceptional stalls from hundreds of stalls, offering a diverse range of products such as vintage items, household goods, home decor, fashion accessories, entertainment and education, and decorative arts. Relying on the advantages of Panjiayuan’s ethnic and folk customs culture, it selected items including a diverse range of products that cater to a sense of nostalgia, such as vintage books, out-of-print books, and antique lantern slides; exquisite jewelry made from precious materials like gold, silver, jade, pearl, and other gems; and original handicrafts made of fabric, clay, and wood. With superior-quality products, a fine cultural connotation, and prominent cultural characteristics, the fairs have attracted nearly 20,000 young customers coming to find some great stuff and enjoying leisure activities.

(Source: Official WeChat account of State-Owned Assets Supervision and Administration Commission of Chaoyang District People’s Government of Beijing Municipality)