In the first three quarters of 2023, Chaoyang District, which has always taken the lead in the number of first stores, added 304 brand-new first stores, ranking first among all districts in Beijing and the number of first stores accounts for over 40% of Beijing's total.

As the main district for Beijing in building an international consumption center city, Chaoyang District has developed remarkably in the first-store economy. Among the newly added first stores this year, relying on their fashionable, interesting, and diverse characteristics, Beijing CBD and Sanlitun business circle have continued to maintain strong growth momentum.

In May this year, Laderach, Switzerland's high-end handcrafted chocolate brand with a history of over 60 years, was opened in CBD, which became the first store in Beijing.

Taikoo Li Sanlitun is synonymous with fashion and is a gathering place for fashionable and avant-garde brands. In the southern area of Taikoo Li Sanlitun, To Summer, the new Chinese style high-end aromatherapy brand has created an oriental aesthetic space.

As a gathering place for trendsetters, THE BOX in Chaowai Street Block attracts their first stores of numerous fashionable brands, such as Bad Market, MOF Girl Mall, and ENG Store. From pixelated gamified fonts and affordable limited-edition products to shopping spaces where you can skate or ride a bike to explore, these first stores offer consumers a novel and interesting shopping experience.

The first stores with different characteristics in Chaoyang District have become the "upstarting online celebrities" on various platforms. Among the 304 first stores opened in Chaoyang District in the first three quarters, there was one global first store, two first stores in Asia, 43 first stores in Chinese mainland, and 258 first stores in Beijing.

Next, Chaoyang District will continue to benchmark against international first-class standards, harness its gathering, radiating, and leading role, optimize its layout, accelerate the upgrading of streets and blocks, and establish fashionable consumption destinations. Chaoyang District will continuously uphold the principle of focusing on customer experience and invest more in technology and cultural scenarios, maintaining the momentum of first products, first releases, and first stores. It aims to create a world-class landmark fashion district and provide the public with better consumer experiences.

(Source: Beijing Chaoyang App)