During the Spring Festival, all major business districts in Chaoyang District, Beijing, were focusing on boosting consumption vitality, creating consumption landmarks, and establishing synergy between commerce, tourism, culture, sports, and exhibitions. They built new consumption scenarios with distinct 'China Chic' characteristics, allowing consumers to enjoy delicious food, a full-on shopping and a pleasant experience in Chaoyang District. During the Spring Festival, 10 key business districts in Chaoyang received a total of 3.593 million visits, and 9 key business districts generated a total of RMB 881.757 million in sales revenue, indicating a promising consumption market.

From diverse "China-chic Loong" designs to rich intangible cultural heritage experiences and gorgeous Hanfu show, during the Spring Festival, Chaoyang District collaborated with key commercial enterprises in organizing over 70 consumption promotion activities, creating a rich consumption atmosphere and a festive holiday vibe. A series of theme activities featuring a strong festive atmosphere allowed citizens to experience the charm of "China Chic" in the Year of the Loong in Chaoyang.

(Source: WeChat Official Account of Chaoyang District, Beijing)