In the first half of 2022 (H1), 393 first stores, flagship stores, and innovative concept stores were opened in Beijing. The number is basically the same as a year ago and is ahead of the rest of China.

In terms of the types of first stores, Beijing added one global first store, 10 mainland China-based first stores, and 382 Beijing-based first stores. The high-end first stores involve domestic and foreign high-end brands of watches, collections, drinks, men's wear, ski gear and other sub-categories.

JD.com’s first store of The J Shop in Beijing [Photo by cfbond.com]

(Source: WeChat Official Account of “Window for Beijing CBD”)