Generation Z, Attention! Beijing is Building its First UIC, with Changed Chaowai Street
The first pilot project for public space area improvement in Beijing
— Phase I of Chaowai Street Block Renewal Project in Chaoyang District
will be unveiled soon.
An Urban Innovation Center (UIC) will gradually show up.
Here you will find the most eye-catching art and culture exhibitions,
sports and leisure areas for relaxation,
and areas integrating traditional culture with popular culture.
UIC promotes the area improvement of Beijing.
Based on the idea of "area planning leads spatial design", the Chaowai Street Block Renewal Project aims to realize the upgrading of the whole area from individual sections, thus building a Unique Beijing UIC — Urban Innovation Center.
The first commercial space, namely THE BOX, will be unveiled.
THE BOX Chaowai | Youth Center
As the first commercial space in the UIC,
THE BOX covers an area of over 100,000 square meters.
Consisting of two buildings, namely Block A and Block B of THE BOX Chaowai Youth Center,
it is a destination for consumers that integrates
culture, art, entertainment, and leisure with sports.
Exhibition Culture creates a strong artistic atmosphere.
The deep integration of culture and art
is an important trend in business development.
Chaowai Street will be a center for urban art painting,
large outdoor art installations,
art exhibitions, and interactive art performances.
Working with pioneering teams of young artists in China, the Project brings together young art elites to provide more interactive thinking possibilities and more immersive art experiences. It also enables people in communities to have access to art and revisit the value of art and environment to urban life.
Cultural genes of the youth
are gathered in THE BOX Chaowai Youth Center.
Let's see how it will meet us.
(Source: WeChat Official Account of Chaoyang District, Beijing)