Recently, Zhima Health Zhengda Center Store, Tongrentang Group's new retail brand, had a grand opening in Beijing CBD. It integrates car culture, medicine and food homology, and guochao (also known as Chinese trends or “China chic”) regimen, to build itself into Tongrentang Zhima Health's first "lifestyle experience store".

The opening of Zhima Health Zhengda Center Store marks an important milestone in its transformation from traditional retail to new retail and also reflects its latest achievements of innovating on the basis of what has worked in the past and sailing steadily into the future in the field of traditional Chinese medicine.

Located in the core area of Beijing CBD, Zhima Health Zhengda Center Store is hailed as a concept store in the new retail model of Tongrentang Zhima Health.

Through an immersive automobile-themed space, this store combines supercar engines and seats, a transparent super race track underfoot, with traditional Chinese medicine clinics, herbal drinks, and healthy dietary options, creating various forms of guochao regimen experience such as health + automobiles, health + fashion, and health + art. It creates a futuristic, health-oriented living space that makes people feel like they are in a cyberpunk energy supply scene, providing a place for people to immerse themselves in the "traditional, modern, and future" experience of East Asian fashionable regimen.

Currently, Tongrentang leverages innovative business models, personalized product services, and diverse health spaces to bring traditional Chinese medicine closer to the lives of young people.

(Source: WeChat Official Account  "Window for Beijing CBD"）