Brands in Chaoyang | Chaoyang District

IN. GEN Centre
Panjiayuan

IN. GEN Centre

Established in June 2019, the IN. GEN Centre is an international, professional, and market-oriented platform for the innovation and entrepreneurship ecosystem. It has been designed by the Beijing Municipal Science & Technology Commission, Administrative Commission of Zhongguancun Science Park, Beijing Local Financial Supervision and Administration, and Chaoyang District People’s Government of Beijing Municipality to implement the national innovation-driven development strategy and support Beijing in building itself into an international center of innovation and technology.

IN. GEN Centre(1)

Enterprises settled in the IN. GEN Centre have access to favorable policies of the country, Beijing Municipality, Zhongguancun, and Chaoyang District, allowing them to gain support in the following five areas of venture capital (VC) services, industrial development, venture capital investment, listing reward, and talent introduction.

IN. GEN Centre 1.0 has achieved significant results. For example, the 22,000-square-meter office and shared area have been rented out; famous VC companies initiated and founded the IN. GEN Centre Innovation Alliance, attracting several VC companies such as Hillhouse Capital, Sequoia Capital, and Aiqi Qingke and dozens of VC projects. In addition, VC companies like Hillhouse Capital, Sequoia Capital, Haier, and Cyzone have established their high-growth centers.

Construction of IN. GEN Centre 2.0 began in September 2021, with the space area to be expanded to 200,000 square meters. Centering on building a VC ecosystem and a space of innovation and technology and improving supporting facilities, the IN. GEN Centre 2.0 plan conceives the functional layout of “one core, one corridor, and multiple centers”, aiming at building an international VC avenue and four functional centers, including VC ecosystem empowerment, commercialization of digital technology achievements, sharing of technological innovation scenarios, and international enterprise innovation. Moreover, the “Six Ones” project has been launched, namely “one targeted support policy package, one collaborative cyberspace, one 10-billion-yuan industrial fund, one specialized operating company, one think tank for future industries, and one technological innovation and investment brain”, to attract famous VC companies and high-quality VC projects at home and abroad, thus promoting regional prosperity of the technological innovation industry.

IN. GEN Centre(2)

To further strengthen support for VC investment, seven government departments, including the Beijing Municipal Science & Technology Commission and Administrative Commission of Zhongguancun Science Park, issued the Measures on Accelerating Construction of High-quality International Venture Capital Cluster at the end of 2021, clarifying the efforts to support Chaoyang District in building the high-quality VC cluster, improve professional, accurate, and friendly services for VC companies, empower the development of technological innovation enterprises in Beijing, and facilitate Beijing to build an international center of innovation and technology.

Panjiayuan

The Panjiayuan Antique and Art Trading Area is one of the first licensed cultural and creative industry cluster areas in Beijing, and the key cultural and creative industry area in Chaoyang District. Antique and art markets, represented by Panjiayuan Flea Market, have significantly contributed to carrying forward China’s cultural heritage, presenting Beijing’s cultural image, communicating folk art and culture, and exploring cultural and commercial values.

Panjiayuan is an important ground for delivering Chinese culture to the outside world. Panjiayuan enjoys high popularity among foreign customers. Dozens of foreign political leaders have come here for sightseeing and shopping，and more than 300,000 foreign customers are attracted. Panjiayuan has become a synonym for the antique and art trading market in Beijing or even in China, a symbol for China’s national cultural brand, characteristic cultural brand, and well-known cultural brand, and an important ground for carrying on and presenting “Beijing Gift” and spreading traditional Chinese culture.

PanjiayuanGift

Panjiayuan Gift is the proprietary cultural and creative brand for its original cultural and creative products, art crafts, and art derivatives based on its recognizable cultural characteristics and in-depth cultural background, and its unique resources of experts, dealers, and products. Three sub-brands, namely “Panyinian”, “Panjiayuan Duzao” (manufactured under the supervision of Panjiayuan), and “Panjiayuan Zaoban” (imperial workshop of Panjiayuan), were created and over 500 varieties of products were under SKU, with the principle of “quality and affordable products” and the concept of oriental aesthetics. It is expected that as the carriers of art, cultural, economic, and social values, more products of “Panjiayuan Gift” will be introduced to spread oriental aesthetics and deliver the essence of traditional culture in every aspect of people’s lives at an affordable price, thus increasing people’s living standards, improving their lifestyles, and promoting the transformative and innovative development of traditional Chinese culture.

Today, Panjiayuan has transformed from a place name to a well-known brand, a prestigious art exhibition and trading platform at home and abroad, and the intangible assets of China’s national cultural treasure. It has become an important ground to spread and showcase national and traditional Chinese culture and communicate with other folk cultures in the world.